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7figuretwins's Instagram Photo - Part 2: How did Starbucks become a global phenomenon and one of the most recognized brands in the world?

When Howard Schultz first joined Starbucks, he wasn't the owner of the company. He joined a few guys that had started the company. He then travelled to Milan and experienced the coffee culture and espresso bars where people socialized in the morning. He saw first hand how people caught up on the news while enjoying a cup of espresso. That inspired the vision he crafted from the beginning - to design a social environment where people not only came for great coffee, but stayed for a unique 
experience.

No one is going to pick up your product or try your service, if they're not interested in buying into the experience.

What Starbucks did was create a unique social experience and position their brand around a place where people could congregate. It wasn't just a place for people to get a great cup of coffee. It was also a place to work, study, meet friends, a writers desk, or a startup's first office.

Great brands like Starbucks also tell stories. How? By authentically connecting with their customers about who they are and what unique benefit they offer. 
What story is your brand telling?

Part 2: How did Starbucks become a global phenomenon and one of the most recognized brands in the world? When Howard Schultz first joined Starbucks, he wasn't the owner of the company. He joined a few guys that had started the company. He then travelled to Milan and experienced the coffee culture and espresso bars where people socialized in the morning. He saw first hand how people caught up on the news while enjoying a cup of espresso. That inspired the vision he crafted from the beginning - to design a social environment where people not only came for great coffee, but stayed for a unique experience. No one is going to pick up your product or try your service, if they're not interested in buying into the experience. What Starbucks did was create a unique social experience and position their brand around a place where people could congregate. It wasn't just a place for people to get a great cup of coffee. It was also a place to work, study, meet friends, a writers desk, or a startup's first office. Great brands like Starbucks also tell stories. How? By authentically connecting with their customers about who they are and what unique benefit they offer. What story is your brand telling?

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nici_dr_91's Instagram Photo - #Repost @lovablenici (@get_repost)
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#iml #nyc #newyork #newyorkcity #davidimonitie #changeyourlife #ny #presentation #queens #l4l #thursday #september21 #privatetradingnight #imarketslive

#repost@lovablenici (@get_repost) ・・・ #iml #nyc #newyork #newyorkcity #davidimonitie #changeyourlife #ny #presentation #queens #l4l #thursday #september21 #privatetradingnight #imarketslive

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flawless_waist's Instagram Photo - Healthy choices will lead to a longer, happier life. Make sure your diet is filled with healthy choices. 🥗🍇🍓🥒🍎🍌🍐
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#losingweight #weightlossjourney #toneup #tummytuck #waistshaping #getfitnow 
#obesity #beforeandafterweightloss #weightlossstory #weightlosssurgery #fattofit #trainyourwaist #waistbelt #weightlosssupport #weightlosschallenge #weightlosscommunity 
#lossfat #weightlosstransformation #weightlosshelp #bbgtransformation #waistgoals #thickfit
#healthyrecipe #weightlosstips #weightlossstruggle

Healthy choices will lead to a longer, happier life. Make sure your diet is filled with healthy choices. 🥗🍇🍓🥒🍎🍌🍐 . . . . #losingweight #weightlossjourney #toneup #tummytuck #waistshaping #getfitnow #obesity #beforeandafterweightloss #weightlossstory #weightlosssurgery #fattofit #trainyourwaist #waistbelt #weightlosssupport #weightlosschallenge #weightlosscommunity #lossfat #weightlosstransformation #weightlosshelp #bbgtransformation #waistgoals #thickfit #healthyrecipe #weightlosstips #weightlossstruggle

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millionaireplayground_'s Instagram Photo - Actions speak louder than words 🗝
#millionaire_p
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DOUBLE TAP IF YOU AGREE 💯

Actions speak louder than words 🗝 #millionaire_p — DOUBLE TAP IF YOU AGREE 💯

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gbbocaraton's Instagram Photo - We are looking forward to our grand opening on Saturday, September 30th. We have the pleasure & honor to announce that Professor Fabio Costa will be leading our seminar, sharing his wealth of knowledge #savethedate #granopening #graciebarra #bocaraton #selfdefense #southflorida #derfieldbeach #delraybeach #bocaresort #afterschool #antibullying #afterschoolfun #bjj #bocakids #BocaVillas #calusa #changeisgood #changeyourlife #jiujitsu #jiujitsulifestyle #jiujitsuforeveryone #leaders #leadership

We are looking forward to our grand opening on Saturday, September 30th. We have the pleasure & honor to announce that Professor Fabio Costa will be leading our seminar, sharing his wealth of knowledge #savethedate #granopening #graciebarra #bocaraton #selfdefense #southflorida #derfieldbeach #delraybeach #bocaresort #afterschool #antibullying #afterschoolfun #bjj #bocakids #BocaVillas #calusa #changeisgood #changeyourlife #jiujitsu #jiujitsulifestyle #jiujitsuforeveryone #leaders #leadership

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whole30and_me's Instagram Photo - You fall, you rise again!

You fall, you rise again!

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tashgorrie's Instagram Photo - The awesome 2.2L water bottles making an appearance @ftsa_constantia - so important to consume the correct amount of water while training! Get yourself one! Variety of colors 😉@NPL_International#YellowArmy
#NPL
#QualityDriven#bemore# @HOKAONEONE#functionaltrainingsa_constantia #fitness #fitnessaddict #bodyweight#trainingtomotivateothers#betterlifestyle#spinninginstructor#swimmingcoach #workout #motivation #triathlon #burpees #fitnessStartsWithOrigin #dedication#hardwork #comradesmarathonrunner

ProLifeStyle range
#bemore #changeyourlifestyle #changeyourlife #prolifestyle

The awesome 2.2L water bottles making an appearance @ftsa_constantia - so important to consume the correct amount of water while training! Get yourself one! Variety of colors 😉@NPL_International #YellowArmy #NPL #QualityDriven #bemore# @HOKAONEONE #functionaltrainingsa_constantia #fitness #fitnessaddict #bodyweight #trainingtomotivateothers#betterlifestyle#spinninginstructor#swimmingcoach #workout #motivation #triathlon #burpees #fitnessStartsWithOrigin #dedication #hardwork #comradesmarathonrunner ProLifeStyle range #bemore #changeyourlifestyle #changeyourlife #prolifestyle

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jared_cross's Instagram Photo - #jacklumber #wednesday #supsurf #sup #surf #wedontliftweplay #focused #changeyourlife ...the same routine will give results but change in our routines will also give challenge

#jacklumber #wednesday #supsurf #sup #surf #wedontliftweplay #focused #changeyourlife ...the same routine will give results but change in our routines will also give challenge

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iammiriamandrews's Instagram Photo - It doesn't matter what age you are, your dreams are real and alive!
YOU can make them happen if you choose to. All it takes is one small decision to start. What new dream or goal are YOU going to start pursuing today?
#ChangeYourLife

It doesn't matter what age you are, your dreams are real and alive! YOU can make them happen if you choose to. All it takes is one small decision to start. What new dream or goal are YOU going to start pursuing today? #ChangeYourLife

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laurielagrone's Instagram Photo - (((Looking to start a new adventure?)) Maybe you need something to do in your spare time? Or, maybe you need to earn extra cash this Holiday Season! 💕Become a Pink Zebra Consultant- Pink Zebra is having a Kit Special 💕 the first 1,600 to join tomorrow morning at 9am CST only pay $29 for the Starter Kit ((everything to get you started. $240 in Products)) or, if you want the bigger kit, pay $129 for the Deluxe Kit ((everything to get started. $430 in Products)). You choose. Your New Business awaits you!! Enroll in the am online at www.pinkzebrahome.com/LaurieLaGrone/join.asp #WeLaunchInCanadaOct7th #ChangeYourFragrance #ChangeYourLife

(((Looking to start a new adventure?)) Maybe you need something to do in your spare time? Or, maybe you need to earn extra cash this Holiday Season! 💕Become a Pink Zebra Consultant- Pink Zebra is having a Kit Special 💕 the first 1,600 to join tomorrow morning at 9am CST only pay $29 for the Starter Kit ((everything to get you started. $240 in Products)) or, if you want the bigger kit, pay $129 for the Deluxe Kit ((everything to get started. $430 in Products)). You choose. Your New Business awaits you!! Enroll in the am online at www.pinkzebrahome.com/LaurieLaGrone/join.asp #welaunchincanadaoct7th #changeyourfragrance #ChangeYourLife

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intiliving's Instagram Photo - Don't forget to DREAM! Dreaming is what motivates us to move forward. It doesn't matter you don't end up reaching your dreams/goals... it matters you TRY! Try, fail, learn, try again, grow, change strategies, fail again, change direction, work harder... don't give up! You never know what life will bring... but if you are a dreamer AND you are working towards your goals... you'll get somewhere! Sometimes the destination will be different, but trust your hard work will eventually pay off 🌈 #dream #dreamers #dreambig #intiliving #motivation #inspiration #motivationalspeaker #wednesdaywisdom #weightlossjourney #fitnessjourney #weightlossmotivation #fitnessmotivation #gettingfit #healthylifestyle #healthychoices #workhard #follow #yourdreams #youcandoit #changeyourlife #ownit #bebold

Don't forget to DREAM! Dreaming is what motivates us to move forward. It doesn't matter you don't end up reaching your dreams/goals... it matters you TRY! Try, fail, learn, try again, grow, change strategies, fail again, change direction, work harder... don't give up! You never know what life will bring... but if you are a dreamer AND you are working towards your goals... you'll get somewhere! Sometimes the destination will be different, but trust your hard work will eventually pay off 🌈 #dream #dreamers #dreambig #intiliving #motivation #inspiration #motivationalspeaker #wednesdaywisdom #weightlossjourney #fitnessjourney #weightlossmotivation #fitnessmotivation #gettingfit #healthylifestyle #healthychoices #workhard #follow #yourdreams #youcandoit #changeyourlife #ownit #bebold

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maureen_interlicchia's Instagram Photo - Today I did some major goal setting. Not just thinking about it, but creating a plan for my life, and for my family’s future.
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A year and a half ago this little voice inside me told me something needed to change, that I needed to work on my health. If I didn’t, who knows where I’d end up. It was a scary thought to me.
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I committed to simple changes that I became consistent with over time, and I saw a complete transformation. Because I believed so much in what I was doing I became inspired to help other people. I have turned it into something I can call my own, and that is my coaching business. I never thought this was ever possible for me. I’ve always known I wanted to make a difference somehow but I never imagined Beachbody would be my vessel. I have this vision of what I want my life to look like, and how I’m going to feel once I reach my goals. Yes when I reach them, not IF, but a matter of WHEN.
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Sometimes in life you just gotta take a chance, listen to those little voices because if you don’t, you may miss out on a life changing opportunity. ✨💖✨

Today I did some major goal setting. Not just thinking about it, but creating a plan for my life, and for my family’s future. . A year and a half ago this little voice inside me told me something needed to change, that I needed to work on my health. If I didn’t, who knows where I’d end up. It was a scary thought to me. . I committed to simple changes that I became consistent with over time, and I saw a complete transformation. Because I believed so much in what I was doing I became inspired to help other people. I have turned it into something I can call my own, and that is my coaching business. I never thought this was ever possible for me. I’ve always known I wanted to make a difference somehow but I never imagined Beachbody would be my vessel. I have this vision of what I want my life to look like, and how I’m going to feel once I reach my goals. Yes when I reach them, not IF, but a matter of WHEN. . Sometimes in life you just gotta take a chance, listen to those little voices because if you don’t, you may miss out on a life changing opportunity. ✨💖✨

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fl2ny2ut.laura's Instagram Photo - Not a day goes by where we regret this decision. ⛰💜📝 #utah #wanderlust #yolo #lovemaya #ogdenvalley #changeyourlife #changeyourmindset #nofilter

Not a day goes by where we regret this decision. ⛰💜📝 #utah #wanderlust #yolo #lovemaya #ogdenvalley #changeyourlife #changeyourmindset #nofilter

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monreveboutiquechicago's Instagram Photo - Don't follow the crowd, don't look for their approval... Do your own thing... #success #successquotes #successfulwomen #womenofsuccess #womenempowerment #womenoffaith #doyourownthing #loveyourself #beyourself #beyou💯 #beyourbest #beyou #beyourownmotivation #encourageyourself #sky #bluesky #seagull #mindset #changeyourlife #changeyourmindset #changeyourmind #changeyourself #focusonyou #staypositive #bedifferent #different #inspirationalquotes #instagood #instadaily #definitionofsuccess

Don't follow the crowd, don't look for their approval... Do your own thing... #success #successquotes #successfulwomen #womenofsuccess #womenempowerment #womenoffaith #doyourownthing #loveyourself #beyourself #beyou💯 #beyourbest #beyou #beyourownmotivation #encourageyourself #sky #bluesky #seagull #mindset #changeyourlife #changeyourmindset #changeyourmind #changeyourself #focusonyou #staypositive #bedifferent #different #inspirationalquotes #instagood #instadaily #definitionofsuccess

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katxmoorex's Instagram Photo - Daisy May= my favorite pup. 🐶😍💓
#ig #snapchat #facebook #healthandwellness #positivevibes #california #sanclemente #healthyliving #calilife #tattoos #changeyourlife #womanwithtattoos #tattoo #tattooed #tattooedwomen #tattooedladies #merica #instagram #lovelife #quotes #acceptance #selflove #puplove #puppylove #socute

Daisy May= my favorite pup. 🐶😍💓 #ig #snapchat #facebook #healthandwellness #positivevibes #california #sanclemente #healthyliving #calilife #tattoos #changeyourlife #womanwithtattoos #tattoo #tattooed #tattooedwomen #tattooedladies #merica #instagram #lovelife #quotes #acceptance #selflove #puplove #puppylove #socute

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elljaystraining's Instagram Photo - I am sooo exctied to announce our very own Clinical Psychologist Dr. Brooke Stemm @dr_brooke_psychologist

She has come on board with Ell-Jays @ell_jayspt @kaylaabrannan @ellikidd to help make our vision of supporting women's mental health through physical fitness a reality. 
We are ready to make a change. We are holding a women's only workshop very soon so you can find out more information on how we can help change your quality of life. 
DR. Brooke Stemm states
"I am extremely humbled and excited to collaborate with the team at Ell-Jays. It is no secret that our physical and mental health are strongly interrelated. Addressing both of these areas simultaneously is imperative for meeting and sustaining your goals and for improving your overall well-being." Stay tuned as this will be a game changer to anyone who wants to make a change in their life once and for all. 
#elljays #elljaystraining #elljaysmentalhealth #healthfitnesswellbeing #womensworkshop #awareness #mentalhealth #changeyourlife #psychology #newteam #womenonly #strongwomen #strongissexy #mentalpower #selflove #mentalandphysicalresults #program #brisbane #happy #women #results #beforeandafter #transformation

I am sooo exctied to announce our very own Clinical Psychologist Dr. Brooke Stemm @dr_brooke_psychologist She has come on board with Ell-Jays @ell_jayspt @kaylaabrannan @ellikidd to help make our vision of supporting women's mental health through physical fitness a reality. We are ready to make a change. We are holding a women's only workshop very soon so you can find out more information on how we can help change your quality of life. DR. Brooke Stemm states "I am extremely humbled and excited to collaborate with the team at Ell-Jays. It is no secret that our physical and mental health are strongly interrelated. Addressing both of these areas simultaneously is imperative for meeting and sustaining your goals and for improving your overall well-being." Stay tuned as this will be a game changer to anyone who wants to make a change in their life once and for all. #elljays #elljaystraining #elljaysmentalhealth #healthfitnesswellbeing #womensworkshop #awareness #mentalhealth #changeyourlife #psychology #newteam #womenonly #strongwomen #strongissexy #mentalpower #selflove #mentalandphysicalresults #program #brisbane #happy #women #results #beforeandafter #transformation

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colorstreetmiranda's Instagram Photo - Do you want to get paid to have #prettynails 💅🏻 Well, you can! #message me!
#colorstreet #madeinusa #paidtohaveprettynails #messageme #today #changeyourlife #colorstreetmiranda #miranda

Do you want to get paid to have #prettynails💅🏻 Well, you can! #messageme! #colorstreet #madeinusa #paidtohaveprettynails #messageme #today #changeyourlife #colorstreetmiranda #miranda

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ckojerseycity's Instagram Photo - It's almost time for #ThrowdownThursday which means dig deep, the week is almost over but the grind does NOT sleep. Get After It!
Here's the lineup ⬆️
_______________________________________________________ 💥🤛🏼 CKO JC. Real people. Amazing Results 🤜🏼💥 _______________________________________________________

It's almost time for #throwdownthursdaywhich means dig deep, the week is almost over but the grind does NOT sleep. Get After It! Here's the lineup ⬆️ _______________________________________________________ 💥🤛🏼 CKO JC. Real people. Amazing Results 🤜🏼💥 _______________________________________________________

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