1. It’s best to choose a .com domain name. Otherwise you may be sending your traffic to someone else.
There are many domain name extensions. Some of them are fun and may be very tempting. However, .com is the most established and trusted domain extension. In addition, if people are typing your domain, it’s most likely they will automatically type .com, as it’s the most memorable extension used today. If you don’t own the .com version of your domain name, you will be sending a portion of your traffic to the person who does own it. Because of this, it’s important to get a .com domain name in order to establish trust and reduce confusion with visitors. Also, many smart phones even have a .com button to use when typing domain names, so it becomes the automatic choice when surfing websites on mobile devices.
2. Use keywords, keep it short and make it easy to type.
An ideal domain name is pretty short (under 15 characters) and it is easy to spell and type. It should also be easy to pronounce. Avoid using hyphens and large, complicated words. Also, try to avoid using double letters, like “gooddesigns.com.” These can result in typos, which may lead to a loss of traffic. Consider using specific keywords that describe your business or location (if it’s relevant to your brand). 3. Choose something unique and brandable.
Your domain name should be unique and stand out. Try to research other websites in your niche and find out what types of names they’re using. It’s important not to accidentally use a trademarked name or to be accused of copying someone else. Choosing a name that is more “brandable” (like Facebook, Amazon, Google, etc.) will help you stand out more.
If you are overwhelmed by choosing a domain name and would like help, we have tons of experience (over 18 years!). So we would be happy to walk you through the process.
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